Today’s Business it is found that email marketing is a productive and cost-effective means of generating sales. The cost of sending a direct mail piece by postal service runs over a dollar whereas the cost of sending email is negligible. Analysts say getting even one percent response rate from direct mail is rare but an [...]
Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then [...]
The first point you must remember is that email marketing is just a tool – not a new concept of doing business like Web 2.0 but a time-tested, hardened method for generating profits. In other words, email marketing is just like any other online business tool – affiliate programs, pay-per-click advertising, sales letters, minisites – [...]